that that is the case and i think it was in your book that you said taking even the largest gifts, ms. moss gives, people give approximately $2000 per year on average. how does a community like this in a group like this figure out what to do best and how to do it and how to measure it and michael, i know you've done a lot of work in this area. >> we do tens of millions of dollars of partnerships with the city of new york. one of the things that we can do in private philanthropy is to impose standards of the kind you're referring to sue in the city knows that they are doing a partnership they know two things or they know that we can take rest that many often can't. because many claim they are paying with their own money. so we can take rest out of public authority that is generally reluctant to take. and we can also set standards a lot higher than government agent can. there is the famous comment that they needed mediocre just as it is because most of us are mediocre. and you know, you don't have to take that too seriously, but it is true that public authority has a lot of time setting a sta