now, ms. patty, ms. patty. i know you are a flip phone person, right? reporter: don't tell me you were watching it on the flip phone? >> no, i was watching it on tv, honey, my son hooks me . ce or a flyer.e >> it was created by two producers that have worked with everyone in hip hop and pop music. during the early days of of the pandemic w concerts shut down. they wanted to give people a show. ♪ ♪ and they were inspired by a long tradition of musical competition. ♪ ♪ when reggae djs go head to head, it's called a sound clash. and in hip hop, there's a history of friendly battling. and not so friendly battling as seen in the film "8 mile," st starring eminem. >> you talk about how it's about bringing people together. it's a celebration. which is it? is it a celebration or a competition? >> definitely a celebration. >> celebration. >> i think that, the competitive spirit is always good as well. you want to play your best songs. you want to be calculated. because you want to please your audience. >> right? >> and so, when this person plays this, i will pla

. >> ms. patti, i know you're a flip-phone person. >> how do you know that?two pioneering hip-hop producers, swizz beatz and timbaland. and swizz beatz is married to alicia keys. during the early days of the pandemic, with concerts shut down, they wanted to give people a show. ♪ >> reporter: and they were inspired by a long tradition of musical competitions. when reggae d.j.s go head to head, it is called a sound bash. and there is a history of friendly battling and not so friendly battling, as seen in a film by eminem. you really talk about how it is about bringing people together. it's a celebration. which is it, is it a celebration or a competition? >> definitely a celebration. >> a celebration. >> but i think that the competitive spirit is always good as well. you want to play your best songs. you want to be calculated because you want to please your audience, right? >> reporter: right. >> when this person plays this, i'm going to play that. >> reporter: they started "verses" on a whim with swizz beaersus timbaland. swizz beatz was in his timbalann this c