ms. plackwe say we, it's very much a collectively. it's just not the u.s. government proposition at all, it takes partners -- partnerships with the civil society and have it sector to create a comprehensive strategy. i would love to ask you about these partnerships, and how they complement government programs. what you've seen from your work in the field of how we can do it better and what is the right mix of partnerships? >> thank you everyone for being here today. i think ashish laid it out copper handsomely. we shouldn't underestimate the scale of the challenge that you articulated. what we're talking about in the case of west africa is the part of the world where every institution is weak. public institutions are weak, private ossetians, civil society, tremendous strain on every answer to the society. i think the fact that we're talking about the zika by currents in the western how mr. makes it somewhat different. obviously it's a place with stronger institutions and stronger leadership. ob

ms. plack: i want to ask you about the report that he mentioned, the report of this strategic diplomacy. can you tell the audience what you mean by this? what it is, and how it can be used in terms of the response to zika? >> thank you for that question. it's great to be here. the concept of strategic health diplomacy is essentially that by addressing global health, we can also advance our national security interests. it is trying to bring global health and national security closer together. when we do global health work, differentom perspectives. we tried to see if that far, which was a tremendous global health success, supported in a bipartisan way i started by president bush and continued by president obama, we know that it in immensely successful terms of reducing morbidity and mortality, increasing education for health care workers, but we wanted to see whether there were any second order effects that were related to the global health initiative. we compared recipients to non-recipients. w

ms. plack: i think the message is what you're saying and how you're saying it in terms of what the lesson was. i know you all do work in central america. how do you assure you not have a one-size-fits-all? >> a big issue is understanding the local context. even understanding the individual context. we look at that as consumer insight. how do we understand what drives the individual and helps what is good for them and public health? you made a similar point in terms of fear not being a good motivator. if you'll permit me, i things, a lot. i have something here with me. no salesman should be anywhere without something to show. this is a prototype that we have developed over the last few weeks. we're talking about a zika kit or a safe pregnancy kit. they context of trying to motivate healthy behavior, sometimes they need a product. sometimes we need something more than a message. we have used human centered design concepts. it might be a cloth used to demonstrate how you apply repellent. inside, w

placking at the rock 'n' roll phall of fame. pwhen you walk up to the roperty, the bited uilding is pgorgeous, but there is that huge pspacewalking up to the doors pthat seeps ms to be wasted. pand this is that renovation, the p$3 million, take a look at what pthey're going to do with the laza as you walk up. pthere's four different areas as pthe entrance. pthey're going to put up a cafe pand a stage. pwe're going to get to more on pthat in a second. pbut right here at 4:00, i want pto focus on just as you walk up. pthis is what the new rock hall pwill look like. pthese images come to us from pbr.c. imagination arts. pit's going to be much more pinviting. pa lot more color. pthey're getting away from just pthe plastic shrubs that are in pthe front. pyou can see the long live rock pin the front. pagain, at 5:00 and 6:00, we're pgoing to cover some of the other pareas. pagain, that's stage and the cafe pvery cool to be able to have psome performing. pthe real key behind this is, of pcourse, it will be finished pright before the rnc. p>> dan: but i think it needs it. pit really is the one area of the prock hall that just hasn't been pcompleted. p>> romona: yes. p