ms. susan whiting, who is vice chairman of the neilson company. and i think you're going to talk about how american viewing patterns are changing, which is for sure. and that more households are watching online video than ever before. you've been at this -- your company has been at this for decades and decades and you produced data about american television which is very helpful. and particularly helpful as we go into this disruptive period where nobody is quite where sure it's going to end up. so we welcome you. >> thank you. thank you, chairman rockefeller, and other members of the committee. as you said, i'm susan whiting, vice chair of the nielsen company. you are, i think, familiar with nielsen's role in television ratings in the u.s., but you may not know we're also a global information and measurement company measuring what people watch on tv, on the internet, on mobile devices, but also what they buy in retail stores all over the world. so i appreciate this opportunity. based on our latest research, the average american watches nearly five