ms. wongis evening to discuss online advertising and the ways that google protect the user privacy. online advertising is critically important for the economy. it enables many thousands of businesses to connect to consumers around the nation and across the world. it helps support on-line newspapers and other web publications that we read every day. for the last decade, industry has challenged behavioral advertising. we recognize the need to deliver relevant advs, well-respected and privacy. -- while respecting privacy. will that advertising has tool content and services available on the internet today. as google prepared to roll out internet based advertising, we talked to many users and government experts. those conversations led us to realize that we need to follow three important issues in order to provide consumers with greater transparency and tourists. -- with greater transparency and choice. what information is being collected and how was it being used? and finally, falcons and consumer