it was called muffin milk. >> reporter: muffin milk? now that's a seriously strange name for a line of clothing. >> i came up with muffin milk in freshman year when i was doodling little pictures of robots on my notes during class. and eventually i got a little monkster who had three heads and eyes and he was fbi's most wanted. so i put him on a milk bottle. and he looked like a muffin on a milk bottle. so i ended up calling him muffin milk. >> reporter: butt odd as the nae may be, it has gotten people's attention. it has grown into a street wear machine. it's turning out new designs and selling clothes by the thousands. >> we've ended up selling maybe 3,000 shirts or so in two years. it's a pretty good growth for two years. >> reporter: but like every successful business, gary had to start somewhere. >> i started my company through the network for teaching entrepreneurship. and we had a business plan competition where i won second place, and they pretty much gave me a grant for about $1200. and that also helped propel just like beginni