. >> reporter: muffinmilk?, that's a seriously strange name for a line of clothing. >> i came up with muffin milk in my freshman year when i was doodling little pictures of robots and ducks on my notes during class. and then eventually, i got a little monster who had three heads and three eyes and was like fbi's most wanted. so i put him on a milk bottle and he looked like a muffin on the milk bottle, so i ended up just calling it muffin milk. >> reporter: but odd as the name may be, it's one that has definitely gotten people's attention. in the short time since that first spark of inspiration, muffinmilk has grown into a streetwear machine. it's churning out new designs and selling clothes by the thousands. >> we've ended up selling maybe about 3,000 shirts or so in two years. so it's a pretty good growth for two years. >> reporter: but like every successful business, gary had to start somewhere. >> i started my company through the network for teaching entrepreneurship, and we had a business plan competition a