i gripped you if you're trying to advance a company in the most multicultural, multiracial, multiethnic america without looking beyond the group of family and friends. speak to us about how we come up again, as a country continue to a dance in this book to cultural society -- continue to advance multicultural society? >> one of the key things to think about is globalization. -- this company that i referred to in many other large companies, are primarily growing abroad. their workforces are global. they need to have people that are more diverse in terms of the that they hire in the u.s. and the people with whom they work around the world. a very familiar example -- the movie "it's a wonderful life." in that particular movie, uncle billy was obviously hired in the bank because he was a family member. yet he was not necessarily the most conscientious or competent person for the job. we see this unfolding in many different contexts where, if you hire someone who is like yourself, you may believe that person to be more competent, to loyal andkely to be to be conscientious, but that may or may not be