isfriday nights, everyone piling in to watch the show, but it is twitter furthering our multiplatformlling. that is really the key to banshee. all the places people go to get content. social media is at the heart of that. euros, anounced that show with you directed, is going to come back with a miniseries. networks,oadcast would you think about this need to do a lot more big event programming to keep people interested and to keep them interested and engaged, knowing that they are up against? >> it was exciting to hear that euros would come back. i had a great time on that. aalways think there is certain excitement. that taps into the way people get when they are away from a marine -- movie franchise break. -- movie franchise for a period of time. we are off the air for eight months of the year. when we come back on, i tried to keep the people that are loyal to the show up to date and involved with our production. way through until we start airing again. it is a round-the-clock job. the event is as good as the show itself. creating an event will not matter unless there is something the

perspective,duct we have seen some companies that have made some seed investments in companies that do multiplatformaches. they are companies that are taking advantage of your social graph in a unique way to engage consumers. anywayy are doing it -- womenn in general in general very much value word-of-mouth for recommendation for things much more than men do. they make go look online. -- they may go look online. take advantage of that word-of-mouth and how the integrated in their technology. one of the things that is interesting about mobile is that it is very user interface focused. women are often on the fly, particularly moms who are living off their devices as they drop off kids and run errands. being able to have a simple user with sliding mechanisms. ,hen you look at opportunities we take that into consideration. i know one company that was doing it from a hardware perspective. when they did the prototype, they had an all-male team. when the woman that was testing it was poking at the phone with her fingernails, they had to redesign. withat will be your focus all those trends out there? what a

>> i have seen some companies and made seed investments in companies that do multiplatform, multi-deviceach. they are companies that are taking advantage of the social graph and a very unique way to engage consumers, but doing it back up,-- let me women in general very much value the word of mouth recommendations for things. >> more than men? >> much more than men do. >> are you saying we don't ask for directions, things like that? >> there you go. one company i'm thinking of in particular, it takes advantage of that word of mouth in terms of how they integrate into their technology. one of the things that is interesting about mobile is it is very user interface focused. women are often on-the-fly, particularly moms dropping off kids, running errands, that sort of thing, so being able to have a simple user interface, not typing a lot of things in with old blackberries and having simple sliding mechanisms are very critical for how women interact with their device. when you look at opportunities, we take that into consideration. i know one company that was doing it from a hardware perspect

joining us, jameela king and monique coleman, a multiplatform community founder. here. it's always a pleasure to see you knmonique. let's start out with race in the entertainment industry. there's a statistic i found really interest in the "l.a. times", academy voters are 2% black and less than 2% are latino. i'll start with you, is that why we see so few nominees of color? >> i think it's part of it, part of the systemic racism of hollywood. i think there's an interesting story about the actual oscar statue which is named after an undocumented mexican immigrant. he fled mexico in 1925 and he came to l.a. and established himself and he was the original mold for the statue, people of color have always been on the per ifrry. >> we're kind of seeing a change because we have the "vanity fair" cover which is predominantly black, representing power players in hollywood and black director potentially winning best picture. do you think it matter he's british? >> no, i think that's a really great point. we have to put it into a global context. african-americans represent 1

obviously sports illustrated swimsuit's a multiplatform media franchise now for print or tv or web or apps or video were social, you know. there's so many components now that are a part of this magazine. it's not just print, although print is what kind of spawns the goodness. it's different but the same. we're still looking for the same things, health, vivaciousness. >> and you use the same photographer? >> yes, actually we do. >> so what's the secret of this for you as a photographer? is this easy? >> yes, it is. it's really easy because do you know why it's easy because you have a team with you. you have great hair and make-up, you have the editors, you have the best models, you go to the best locations. it's really pretty easy. >> what are you looking for? >> i look for the same thing whether i'm shooting -- michael jordan. i'm looking for light. all the great pictures have the same component, composition, light, color, emotion and something happened between you and the camera. >> between a model and the camera? >> yes. >> can the photographer create that? >> sometimes. there's a l