"the end of an era," tweeting: and we've heard from a number of fans, including helen murphy: muriel crane you're relaxing at home and you hear this. breaking news chime. so, you reach for your phone. you think, "what's happened now?" but no, it's not breaking news, it's a plug for comment analysis, an article on the bbc news app or website or there's coverage about to start on the news channel. sometimes, it's an open question and you have to click to find the answer — some people call that 'clickbait�*. so, what is the editorial guidance on the use and abuse of news alerts? well, to answer that very question, i'm joined by stuart miller, the digital news editorfor bbc news. thank you for coming on newswatch. so, has there been a decision to put out more alerts than you used to, and what is the guidance? yeah, so we're definitely alerting more. not every news alert is a breaking news alert, we do it for all sorts of different... so it doesn't always say "breaking"? it doesn't always say breaking news, and it doesn't always have the sound there as well. the . but as well as the biggest new