player isaiah mustafa. >> monocle smile. >> reporter: each one a personal response to questions fromhe web site twitter. >> hello, anonymous. i'm glad at least some of most of you are liking my new old spice commercial. swan dive! >> reporter: so far, 21 million people have watched mustafa make his dead pan pitch. >> we had to create something that would not put off men but would drag women in. >> reporter: eric baldwin is one of the portland, oregon, based marketing brains behind the blitz. >> we're making short little 30- second movies. >> reporter: the man in the towel has done everything from marriage proposals... >> angela a. chamberlain, will you make j.s. biels the happiest man in the world? >> reporter: to offering political advice with president obama. >> instead of opening the state of the union address with "my fellow americans" try opening with "hello ladies." >> reporter: the campaign has pushed old spice to the top of the market with men's body wash. it's also started parodies. >> you got a six pack, i got a keg. you drink alone, i bring a party. >> reporter: brigham yo

. >> the increase in sales to be credited to i say of mustafa ak the old spice guy.r bowl spice has risen 57% of the last three months. if justice past month's sale saw a hundred 7%. individual products that were flipping still soft spikes right after mustafa show them off and teach an internet video ads. the campaign started when tv is ads and when mustafa started posting funded videos on youtube in response to fans, loggers and twitter users. if deals by sky was able to achieve millions of viral video view is even faster likes singer susan boyle or president barack obama victory speech. to check all the details on the social me a campaign visit our whats on the web section on www.kron4.com and stay with us kron 4 is big lot of news at 630 is coming up next. those people are happy 'cause they're gonna have a good time, and they've got extra money in their pocket. those are happy passengers. how much does it cost for those snacks again? nothing. at southwest airlines, when we have a sale, it's a sale. [ male announcer ] southwest airlines has flights starting at $49

media gold price has increased significantly in the past month the increase can be credited to isaiah mustafahe old price guide. you know this commercials, he is reporting that sales for all spies rows for a 55 percent over last three months and just as last month still sought views or hundred and 7% that campaign starter with tv ads with than one are on www.youtube.com and just recently started forcing many videos on www.youtube.com their response to fans, loggers the old spice i achieved millions of the views even faster some bosses like singers susan while a president from his collection. latest details on all visitors on our website. www.kron4.com just click on the words on the web section. another break back with more headlines in just a moment a live look from our rooftop camera still foggy out there. hundreds of sick calls an angry riders stranded in the ac transit dispute still far from being resolved this morning 41 lines are cancellations yesterday kron4 is christine connolly looks into just to a stepping in for the sake of the drivers. the ec transit dispute heads to court on frida

isaiah mustafa.y he now is going from old spice, he's going to be actually in the next jennifer aniston movie that's coming out. and so he's taking his commercial fame now and he's going to be a movie star. >> he's all over the internet too. the ad campaign for old spice was viral and they say it helped sales. >> 35 million viewers this month alone. information and free scooter guarantee. imagine... one scooter or power chair that could improve your mobility and your life. / one medicare benefit that, with private insurance / may entitle you to pay little to nothing to own it. one company that can make it all happen ... great news. / your power chair will be paid in full. the scooter store. why should you call the scooter store today? because their mobility experts are also medicare experts. and that means the scooter store is your best shot at qualif hd 3. hi i'm doug harrison. at the scooter store, 97% of our medicare customers / pay little to nothing out of pocket. how do we do it? we know what it