. >> michael musto joins us. he's a columnist. good to have you here.son from the hallmark channel says this, the hallmark brand is never going to be divisive. we don't want to generate controversy. we just felt it was in the best interest of the brand to pull them and not continue to generate controversy? >> irony is alive. yes, by pulling the ad they've stepped into drama and controversy. gays like myself now never want to watch hallmark again and they have "golden girls" reruns, mind you. we used to only watch those horrible christmas movies as a jo joke. we're not even going to do that anymore. the hate agenda -- and it really is a hate agenda because the bible might be against same-sex marriage but it's against a lot of things that they ignore. >> the if it's about the brand, what message are they sending? >> the hate agenda has led to a reverse liberal boycott and i they they're really in big trouble now. they're sending a terrible divisive message. christmas is a time of welcoming the outsider. that's what all religion is based on. >> let me ask