bully -- one of the things that we're trying to figure out -- many of you are familiar with mybarack obama.com. i think that there's a promise in that idea and i think you saw it in the dean campaign using meetup and you've seen these different moments of people trying to use the internet. there's a product there that hasn't been realized. and what i think it is is the opportunity for more bottom-up self-organization that can plug into something formal and somewhat centralized and top-down. you kind of have to have both of those. and for a long time now, our media, mass media has really been very centralized and has tapped into a model in which candidates and nonprofits raise a bunch of money and do a lot of direct markets to mobilize people who really don't want to hear the message and try to nudge them to give that one dollar because of guilt or whatever. and actually oddly enough, i just downloaded the feel the burn app. how many of you have checked that out? probably a number of you if you're in san francisco. -- interestingly it had videos. it had this real cool map and i could geo locate