. >> thank you, my name is myelo, i'm president -- i'm concurrent with this form because it's going to create an entitlement rather than a process for exception. we are looking at

. >> thank you, my name is myelo, i'm president -- i'm concurrent with this form because it's going to create an entitlement rather than a process for exception. we are looking at the impact that these signs will have -- the unmitigated permission for all the signs that are currently out there. we believe that the occasion for this may have come from the traders joe's at california street. and the reason for the chase here, this is an example of how national chains are coming in and have signs way out of control. we at san francisco beautiful are hearing a lot of complaints about chase in particular. the existing statute allows the neighborhood a real back branding that is diminished the character and consistency of the neighborhood or the changes in the better street plans that are contemplated for those better neighborhoods. this sign, i don't know why we need to create a blanket permission on the planning department and planning commission would advocate that ability to scrutinize each of these signs. downtown san francisco, city bank has been there for a long time. this sign is ver