n' roll star. >> it sounded like rock 'n' roll. guitars and big drums and everybody singing along. that's what people liked about rock shows. >> as the acts became maybe less twangy in their way, that really just expanded their audience. artists like george strait or brooks & dunn, plenty of acts worked their way up and became massive. >> over the last two years, country music has taken over the airwaves and the record charts with over $2 billion in sales and climbing. >> as the boom in the music takes hold, westernwear dealers can't keep up with the demand. >> you've got kids, you've got a house payment, and these people are more like you are than madonna is. ♪ is there life out there so much she hasn't done ♪ >> women in country was a huge thing in the '90s. you had reba mcentire, martina mcbride, the dixie chicks, shania twain. ♪ let's go, girls ♪ >> i remember when shania twain came out, i was just obsessed with her. i thought it was because i was really attracted to her, but i came to find out i just wanted to be her best friend. ♪ the best part about being a woman is the prerogative to have a little fun ♪ ♪ oh, oh, oh, totally crazy ♪ >> in all fields in our society now, women, i wouldn't say dominating. i think that they're just rising to their true place. ♪ i feel like a woman ♪ >> as things wore on, it became a great decade to be a girl. ♪ >> after years of singing backup for such stars as michael jackson and rod stewart, she exploded onto the music scene in 1993 with her album "tuesday night music club." ♪ all i wanna do is have some fun ♪ ♪ i've got a feeling i'm not the only one ♪ >> radio has been so long in coming and playing female artists. so it's definitely a different sort of environment and attitude now. ♪ if it makes you happy ♪ >> female artists like sheryl crow or liz phair, even though they had success, they were still routinely marginalized within every aspect of the industry. there was not a lot of space in pop culture for a young woman's thoughts, feelings, voices, to be respected or taken seriously. ♪ i'm just a girl ♪ >> there was such a strange dichotomy to gwen stefani, super girlie but then also kind of tough. and then in front of this band of all guys. ♪ that's all that you'll let me be ♪ >> i'm just a girl in the world and that's all that you'll let me be. you know, it was like the middle finger up to every guy that ever annoyed you. >> look who's here. alanis. >> hi. >> we ran into each other. >> we're shopping today. we thought we'd take you with us. and alanis is here with a brand-new album. a brand-new look, i've noticed. >> yeah. >> i was dropped from mca records after having made music through my teens. and my personal promise to myself was i wouldn't stop until i wrote a record that really exemplified and nailed on the head what was truly going on for me. ♪ another version of me is she perverted like me ♪ ♪ would she go down on you in a theater ♪ >> that was a little pearl clutch moment. what? what did she say? women can say that? and, yeah, they could. she was singing about a relationship that had obviously gone wrong, but it wasn't this kind of nice like oh, my god, you left me and now i'm sad. this was rage at this man. you didn't hear that a lot from women. ♪ when i'm here to remind you of the mess you left when you went away ♪ ♪ it's not fair ♪ >> in america alone, "jagged little pill" sells 50 million albums. it's alanis' moment. ♪ yeah, yeah, yeah, you oughta know ♪ >> over the last four years, just learned how to write for my own reasons and write for myself. and it's pretty ironic the moment i started doing that was the moment most people related to it. ♪ an old man turned 98 ♪ >> you know, it was that egocentric tendency on my part and perhaps everyone's part to think you're alone in your pain. i quickly realized that i was not alone and that millions of other people were feeling along with me. people were tired of sublimating, people were tired of being inauthentic about their real experience and conforming. so i think there was this door that busted open, and i was on the crest of the wave. ♪ it's like rain on your wedding day ♪ ♪ it's a free ride and you've already paid ♪ >> "ironic" was really funny because what she was talking about wasn't ironic at all. but she became one of the biggest stars of the mid '90s. and i think out of that you get not only alanis morissette, but there's lots of other women making music too, and let's celebrate all of it. >> the latest trend in rock 'nentational of all the music that was out there. so this is sort of a way to even the scales a little bit. ♪ i went to the doctor i went to the mountains ♪ ♪ i looked to the children i drank from the fountains ♪ ♪ there's more than one answer to these questions ♪ >> lilith fair was incredibly powerful. our brains, our bodies, our creativity, our ambition mattered. it validated a lot. ♪ the closer i am to fine ♪ ♪ yeah ♪ ♪ original gangsta ♪ ♪ o.g. ♪ [microwave beeps] [ahh] ♪ ♪ ♪ i'm so defensive, i got bongos thumping in my chest ♪ ♪ and something tells me they don't beat for me ♪ ♪ i love romance, but i got eggshells around me ♪ ♪ don't step on 'em, don't step on 'em ♪ ♪ don't step on 'em, don't step on me ♪ ♪ ♪ ♪ he'd better not take the ring from me ♪ all the serums out there. this is the #1 in the world. revitalift hyaluronic acid serum from l'oréal. it seriously hydrates to visibly replump skin and reduces wrinkles. effective for all skin tones. revitalift hyaluronic acid serum fro