people and the move prompted an angry response on twitter and quickly popularized the hash tag n.b.c. phil not something you want to n.b.c. and n.b.c. went seriously seriously overboard when they decided to block all live streams of the opening ceremonies on the internet so we get it n.b.c. you've got a monopoly on the olympics here's the thing though n.b.c. thinks viewers are so locked in that they can actually get away with this but in the process they're killing that goose that laid the one billion dollar golden egg people will remember this n.b.c. and if they don't the internet will remind them.