>> i think that title came around the early 1990's with groups like n.w.a.nd the language -- it wasn't the type of records you could play on the radio at all. you know, the language was out there. >> violent subject matter. >> violent subject matter. some people would say derogatory, some would say disrespectful to women and -- but today it's funny. they play that stuff today. whereas back then, no chance. but yet these guys still sold records, lots of records, and got the title gangster rap. >> this is your rap, for a minute i forgot my profession not from colombia or nicaragua, don't ship coke, pablo escobar's bloody reign came to an end far from my life a kid who made his living from a pen. >> you sound nice saying that. >> that's your words. >> people hear the music they start to feel like i'm glorifying violence or i'm glorifying something negative and they may be inspired and kids might hear a song that's so raw, again, raw, but they hear it and it is so raw to them that they -- it's all they hear is the negative side. i had to show the difference. i'm