nadja swarovski joins us now.ristmas and i saw some art using the crystals, you are branching out. it isa the crystals, you are branching out. it is a multifaceted product and i was proud to see it used in such a beautiful way. it can go into a different direction but this is what we are trying to do, to steer designers into the right direction in terms of the use of crystal. take us in terms of the use of crystal. take us back, in its heyday it was of course used by the fashion houses of the day and then it fell into decline in terms of its usage there and became really well—known for crystal animals in the 70s. what happened, how did that happen and how did you resurrect it so successfully? they heyday was the late 40s and 50s when we saw style icons experimenting with fashion and different materials within their fashion and i have to say it was my grandfather who work very closely with them. i heard stories by him of working with these people and eventually when i found myself joining the company you are right