we don't think they are likely to make a big content acquisition in the naerm.ve shown some interest in content. we think they will pursue some organic original doesn't as opposed to do something very large. >>> steve, why is that? apple has never bean buyer. >> very focused company. they know what they are good at, what they aren't good at. they buy technology that fits in with them. they are a contents distributor in the past and not at that creator. not saying they won't do it but they will move cautiously. >> when saying the service is under valued you say it deserves more of a premium like paypal. >> paypal because it's similar to apple pay. the company has got a fairly similar margin and growth rate relevant to apple. we argue you shouldn't look at services privately, very much tied to the hardaway. you don't cell phone you don't get the service. the company believes service is not fully appreciated by analyst. if you put a paypal on what we think the earnings of services are the stock is at least 10% undervalued. >> in terms of paypal could that possibly