in 2017 company president nagamatsu jun decided his company should have a flagship product of its ownite having no previous experience with audio devices he asked a team of engineers to design and build a high-end turntable. why choose an analog audio device? with over 500 records in his collection, nakamatsu is a bit of an audiophile. >> translator: prernlsly, i just love the sound of vinyl. and beyond that, because of the advance machining my company is capable of i was confident we cod create quality product. >> reporter: he was particularly interested in trying to eliminate undesired sounds and vibrations that are known for affecting sound quality. a turntable spins records on a platter that's held in place by a vertically positioned shaft in the center. in most turntables friction generated between the rotating shaft and the components that hold it in place results in minute sounds and vibrations that can be detrimental to sound quality. the ap-0, however, offers a unique design that drastically reduces the friction points between the shaft and the rest of the turntable. this was