once the plane came down, it became more and more version targeting one particular group for eye nailuation. blaming then for the problems in rue rwanda particularly for shooting down the plane of the president, painting them as they said the invader. soiling the land, and the worst part of it that really gets people to kill the other is that if you don't kill them first, they're going to kill you. across all genocides it's there. when the message is coming through the rtlm, which is the radio station in rwanda, it was one message, not countered by other mass media. rwanda is a heavy reading society as much as it's an audio society. it listened to a lot of radio. people got these metsz angs over and over again along with the hip messages of joke and great songs and they started to believe them. they started to believe that their neighbor was after them. they started to believe that if they didn't kill they would be killed. and if they didn't kill, their democracy would fall apart. their democracy. and this is the other element of the genocide frame. cause for which everybody can get behind.