naim: sure.hes to make them more unique, well, the time is now. so i've arranged a sit-down with my friends from printed village. ♪♪ come on in! trevor: hey, marcus. lemonis: how are you guys? trevor: good to see you. jason: hey, guys. nice to meet you. trevor: trevor. travis: travis. brad: brad. lemonis: printed village connects artists from around the world with companies looking for unique designs for their products. the artists earn a royalty, the company gets some great designs, and everybody wins. it's a business with purpose, and it makes it a great fit for our company. take a minute, the three of you, and i want you to pick out designs that we're gonna launch. travis: okay. lemonis: okay? guys, there's all these, as well. stay on story. you were selling these watches for $35 retail price, and they were costing you...? travis: $5. lemonis: $5. and so if they end up costing you $10 or $11, i think that the perceived value difference between plain one and this, it's got to be $15 or $20. fle