nakazawa wanted to get to know who i was. wanted to know about my family. and what were the challenges? >> i have four kid ss one coming five kids. if i cannot provide for my family it's a risk. >> reporter: the risk paid off. just months after opening, "the new york times" called nakazawa's fish as delicious as it's ever going to get. you got four stars from the "the new york times." >> correct, four stars. >> crazy, no? >> reporter: seems to me. >> i thought it was crazy. it was equivalent to a football player or quarterback winning the super bowl. and that's what it really is. >> reporter: so where do you go from there? >> it's really difficult at this point in time our discussions are about staying here and being consistent. >> reporter: what are you promising people who come here for dinner? >> i make experience for customer. not just food. no just drink. i make experience. whole experience. >> reporter: the experience combined well-regarded japanese cuisine with familiar western service. sushi's nakazawa's continue success may lie in the friendship of