very lucid and nalla says that book fair has also spawned a host of accompanying events including a four day reading festival and the overarching idea is to celebrate books the real physical objects with pages and the relationship between authors and their readers which these days is often cemented in the digital domain. the printed word has existed for nearly six hundred years but the medium is in crisis with the rise of electric media the bookcase may be a thing of the past. the younger generation so-called digital natives don't seem to have much interest in printed books and in the stodgy style of many literary classics. but a new form of literature is finding an audience among the generations. there are no take instagram poet ruby core she's more than three million followers fans of her short mostly sentimental tax on love loss and loneliness. or advocates the man in the mask or the instagram poet recently signed a deal with german publisher de t.v. the hope is online stars will bring digital natives back to books. when the fun does one thousand our dream is to get these people who a