so i wanted to take him and alex to namm, the country's largest music convention, and see how they do event. ♪ it just so happens that a company i invested in years ago, sjc drums, is presenting at namm this year. mike: what's going on? lemonis: let me introduce you to these guys. this is brad. -mike: nice to meet you, dude. -lemonis: this is alex. i told brad and alex to pack up some of their products, bring out some samples, and sjc would make room for them. alex: grab the easels, set them up. i'm grabbing a panel. -mike: is this the product? -alex: yeah. -that's one of our panels. -mike: wow. i've never seen a sound panel in a studio with artwork on it. that's really cool. lemonis: they could put any image on it. -mike: that's insane. -lemonis: anything. mike: that's crazy. lemonis: when people go to a trade show, it's important to give them a very concise message about who you are and what you do and why you do it. and when you look at their stand-up poster, you don't really know anything about them. i don't see any story here. i would think that you were selling equalizer. brad: