it's a juniors collection called l'amour nanette lepore. it will include dresses, tees, and denim, with most items priced between $30 and $60. lepore says her daughter violet is her muse. >> it's going to have my sort of fun, playfulness, mixed-up approach to the way we want to dress, but really made toward the junior market. >> reporter: partnering with j.c. penney will help lepore broaden the appeal of her brand. and it could also help the struggling chain spruce up its dowdy image. j.c. penney is in the process of transforming itself from a traditional department store into a group of stores within a store. so lepore's boutique, along with others from levis, liz claiborne, and arizona jeans, could help lure away business from internet retailers. >> the only way to do it is to make the stores visually different, where you know what? you enjoy the experience so much, you found what you wanted, you don't need to go to an amazon. you don't need to go on a macy's online. you are going to go to j.c. penney for that item. >> reporter: but sozzi

coming up tonight, i'll take you backstage to meet designer nanette lepore, whose fashions will soon be coming to a mass- market retailer. >> susie: and our friday "market monitor" guest says the fiscal cliff is the next big hurdle for investors. he's randall eley, president of the edgar j. lomax company. mark zuckerberg is famous for coming up with the idea for facebook in his dorm room. so, how do entrepreneurs and successful companies know when they've found the next big thing? tonight's commentator says sometimes, things just click. he's frans johansson, author of the "click moment: seizing opportunity in an unpredictable world." >> many companies use strategy to get ahead when all evidence points to the fact that careful planning does not always lead to success. if we're honest with ourselves, human beings recognize that randomness and serendipity-- basically luck-- have a huge role in whether we will succeed or not. look at diane von furstenberg. the inspiration for her famous wrap dress happened when she was watching julie nixon on tv wearing a simple matching skirt and top. i