nannette: there's a couple of things to note here.here has sure that been this view of expanding and using the power of a central bank balance sheet to reengage in asset purchases where actually, the asset to be purchased have been extended into credit. so that is certainly bringing just a buyer into the markets in the form of the central bank that is very helpful for the credit market to gain is poised again. that is one part of the story. the other very important part is that when a central bank asset purchase program is coupled with expansive fiscal policy, in other words, expenses from the government that are being funded by increased debt issuance by the government, then this is also quite powerful. of moneyul in terms coming into the system. now, money area supply to really increase, that was something that was missing, for example, in the last set of asset purchases when fiscal policy in europe was contracting. so i think that also, from an economic standpoint, the credit lending is meant to actually really engage credit growth

nannette hechier fayd'herbe it is credit suisse international wealth management's cio. of global economics and research. she will continue the conversation with us on bloomberg radio at 9:00 a.m. u.k. time. definitely join us for that as well. ad boycott. unilever joins the corporate giants pulling advertising on the social network amid concerns about the speech facebook is allowing. we bring you the latest next. this is bloomberg. ♪ welcome back to the european market open. we are 22 minutes into your trading day. we have european equity markets making modest gains, up by 0.2% on the stoxx 600 as u.s. futures look increasingly modestly positive. perhaps that has something to do with the story we are about to discuss. unilever has joined a growing list of corporate names slashing ad spending on facebook. the consumer goods giant stands alongside coca-cola and starbucks taking a stand against hate speech on the social network. let's get more with alex webb, our tech columnist with bloomberg opinion. this seems to be quite a u.s. centric story, then we saw european busine