, google long tail nanotargeting, and look another what fran lynn -- 140 distinct groups that they slice and dice the electorate. that the message -- one message is going to your neighbor and another message is go to you. and mail is so nefarious, it comes so late in some cases and it does its damage before the target of that negative attack even knows about it. >> i want to schedule another google long tail argument this year. in the last few days, i note that the romney super-pacs. ron paul has kicked in another million dollars and i think in the last couple of days, barack obama campaigned has actually spent a quarter million dollars in michigan attacking romney. would someone like to sketch out where the next four or five months are going in terms of how much money, i'm looking at ken, might be spent, just take us through, say, august. >> yeah, you know the austin powers movie when he sort of goes back in town, if you don't give me $10,000, i will blow up the world. i sort of feel like that's the conversation we're having now. we're going to see $2.5 billion conservati conservatively

corner of political advertising is direct mail and is what i think is coming down the pike in this nanotargetingl in anno targeting and look at what al franken did in minnesota -- i think it was 140 distinct messages to 140 distinct groups that they slice and dice the electorate so that the messages are going to -- one message is going to your neighbor and another message is going to you and you may not know about that and mail i think is the most nefarious to do it. it comes to late in cases there's no way you can respond to it and it does its damage before the candidate who was the target of that negative attack even knows about it. >> we can schedule another session on google long tail targeting before the end of the year. i can feel it. it's a great idea. before we turn to questions i just want to talk a little bit about going forward in the campaign year which is -- this isn't going to get much different in the last few days i just note that the romney super pac has gone up in michigan with nearly $2 million of ads aimed at santorum. santorum's three, four super pacs have come back and answ