cheryl: nariman behravesh. thank you. david: wonderful stuff, nariman. thank you.ught double check. remember that? for $3.1 billion, with a "b." in a moment we'll talk to doubleclick's cofounder, one of the guys who cashed in on that about the next big wave of technology jobs and why big data is so important part of it. cheryl: and the nfl season officially kicks off tonight with a new emphasis on safety. we're going to be going to illinois for a look at a company on the cutting-edge of the latest technology to protect players. ♪ at od, whatever business you're in, that's the business we're in. with premium service like one of the best on-time delivery records and a low claims ratio, we do whatever it takes to make your business our business. od. helping the world keep promises. i have a great fit with my dentures. i love kiwis. i've always had that issue with the seeds getting under my denture. super poligrip free -- it creates a seal of the dentures in my mouth. even well-fitting dentures let in food particles. super poligrip is zinc free. with just a few dabs, i

with the numbers, nariman behravesh, ihs chief economist.hanks for coming on the show. >> thank you. melissa: what does it mean for the economy in your opinion? >> let's take each of those one by one. melissa: yes, please. >> the shutdown and separately the debt ceiling. the shutdown in a sense is smaller problem or at least potentially in the sense that the numbers we crunched that suggest for every week that the government is shut down, growth in the fourth quarter is cut, is reduced by .2 of a percent. just to give some specific examples. we currently think fourth quarter growth, 2.2%. so got a one-week shutdown, goes down to 2%. two week-shut down, goes down to 1.% on and on. so it has a real impact in terms of growth. melissa: although, i mean the only problem with that is, these are the guys who make the rules. so i feel like they always say things will come to a grinding halt and we'll not pay any bills and you know, woe is me and people will be out in the streets. then they say, well, it is only, the unnecessary services that are the

we asked economic analyst nariman behravesh for his thoughts on inflation in the 1990s and beyond. way to understand what happened in the late 1990s, duri the so-called "new economy boom," is to look at the aggregate supply and aggregate demand curves. the oductivity boom allowed the aggregate supply curve to move to the right faster than the aggregate demand curve. this allowed both the unemployment rate and the inflatn rate to fall simultanusly to 30-year lows. the experience of the late 1990s is exactly the opposite of what happened in the 1970s and eay 1980s when the aggregate supply curve moved to the left because of weakroductivity grow and supply shortages this resulted intagflation with both the unemployment re and thinflion rate rising sultaously. any assertn about inflation being dead must be backed up by the aumptn that productivity growth will remain strong. unfortunately, as the experience of the 1970s showed us there is no guarantee that productivity growth will continue to be robust. thus, the fed has to remain vigilant against the possility that inflation will be re

adam: nariman behravesh, thanks for joining us. chief economist at ihs. so will apple continue to excite investors? the latest hints ahead of tomorrow's big announcement. adam: also tomorrow, eliot spitzer, he could be the next comptroller for the nation's largest city. charlie gasparino is here next to weigh in on all that. lori: the celebrity look on a penny pincher's budget. ahead a celebrity makeup artist on why she is offering her high-end cosmetics at, costco. ♪ [ male announcer ] how do you get your boce? i'm, like, totally not down with change. but i had to change to bounce dryer bars. one bar freshens more loads than these two bottles. i am so gonna tell everyone. [ male announcer ] how do you get your bounce? [ woman ] time for change! >> i'm jo ling kent with your fox business brief. the luxury retailer neiman marcus is being sold to a team of arrows management and canada pension plan investment bored r board for $6 billion. neiman markets operates neiman marcus, bergdorf goodman. >>> time warner, ibm take r taken steps to move retired workers