. >> reporter: narita likes beer but doesn't like getting drunk. so he's turned to a nonalcoholic variety. it is made with the same basic beer ingredients, but it is not fermented so it is alcohol-free. >> translator: all of them taste so good. japanese beverage companies have been courting customers like narita for a number of years. a slump in beer sales that started in the 1990s prompted them to provide alternatives. now, nonalcoholic beer sales are on the rise. all four major japanese beer companies kiran, sappora and asahi, have their own version of 0% alcohol beer. >> translator: the younger generation isn't drinking beer as much as they used to. it was a shrinking market. but since we came out with this in 2009, the nonalcoholic beverage market took off. we're very optimistic it will continue to grow. >> reporter: many credit the initial spike in sales to stricter drunk driving laws. but what started as a product aimed at a niche audience became a hit. >> translator: most of our alcohol-free beer customers are men and women in their 30s and

and one of our crews was coming from detroit and they missed two approaches into narita, and shot an alternate approach into another airport in tokyo. i was pretty glad there were two deltas senior 747 400 captains on that flight. i was actually proud of how they handled it. so that may be for some of these young people, whoever the speaker talked about that are video players but i kind of like a couple of delta captains up there. >> i know lee would say the same thing. >> i don't know. i should get points from lee for that. where is he? >> he had better still be here. all right. how about questions from the floor? does that mean that richard answered all of your questions? >> great. >> well, you're going to keep us on time. we thank you so much. >> you bet. >> absolutely, richard. a round of applause. >> tonight on c-span3, american history tv on leading generals from world war ii and the civil war. at 8:00 p.m. eastern, a u.s. army film on general douglas mcarthur who led u.s. forces in asia during world war ii. at 8:30, a look at the top two military leaders of the civil war, robe