nasaa one of the 50 federal agencies turning to the public for innovative ideas. suggestions were again to them on how to make solar panels on the stas station more efficient. urban dot us, you turn to the companies for the masses for problem-solving, and what's your perspective in terms of problem-solving? >> most companies have their go-to ternal r&d, the people who tend to be the smartest in the room. and the question is, is there someone not there? and it's not that nasa doesn't have the smartest people, but it's interesting to see if there's anyone who could do better. so you could think of it as insurance in some cases, to make sure that you reach more people. >> can you give us an example of innovations that have come to pass because of this approach. >> my favorite, the google robot car. that actually came out of dogman 2005. they ran a challenge, they said, if you have a robot car as one does, and you bring it to a desert outside of vegas and we're going to have a race, and if your car competes in the trial and you win, if you solved a problem for them, g