. ♪ >> nat sherman opened his small cigar store in new york city in the 1930s at the depths of the greatn. when few customers walked through the door, sherman went out looking for them. he drew on a customer list from his first business, a speak easy popular with broadway stars, businessmen, fashion models and the occasional mobster. by the '40s and '0s, movie stars and entertainers like front sinatra and sammy davis jr. were happy customers, too, praising the quality and consistency of a nat sherman cigar. by 1960 even president john f. kennedy was getting cigars at nat sherman. and today you might find jay-z or former mayor giuliani or robert downey jr. visiting their private stashes at nat sherman. of course, one mayor you probably won't see there, folks, is the current mayor of new york city, mayor bloomberg, when has made his anti-smoking bona fides very well known. full story tonight, "how i made my millions." please join us at 9:00 p.m. eastern and pacific. >> glad you brought up mayor bloomberg. going to be my question. if you ask a hard core cigarette smoker they lament the fact