i am pleased to say we can bring in nate lankford. ou look at what they're doing, talk to me about the product and the assets that could be unveiled. i would expect anything big from apple? nate: we are expect in quite a few things. one, new iphones. that is a given. there's been a lot of talk about apple changing the display on his phone to allow people to press and hold the screen. that doesn't found very exciting desk that doesn't sound very exciting. -- that doesn't sound very exciting. the reason it is interesting, because it calls into question how many buttons and be removed. live in: nate, you technology. what is the most significant thing that can happen for apple. it can carry ad blocking software. -- nate: i think the most significant thing they can do is announce a complete overhaul to an apple tv line. this is something we are expected to see which is essentially a move to make the apple tv more of you -- apple tv less of a hobby and to be a much bigger focus for the company, specifically bringing apps and games to the app