nathan herd. and he put an ad in all three newspapers. and he put in big bold letters, by the canal. and what that told everybody who saw that ad, it was fresh because it had just gotten off the vote in providence. it took a day and a half, two days to get up to two worcester, that was fresh molasses, fresh green. you think about proctor and gamble in marketing, nathan was way ahead of everybody. it is just -- it just transmitted this wonderful marketing concept to this new republic, this new section here in the center, the heart of the commonwealth here in worcester. so that is an important story to talk about the value of the canals. the way people see things differently and try new things. the top at we have over here -- top hat we have over here, inside the silk lining is this wonderful engraving. why would you put it inside your silk hat? because the merchants men had great pride in his community. they said, this is an important place. the canal is important. i'm going to make sure they identify new entrepreneurial growth with my sil