on the one hand, i would say opportunity was not seized particular week at theas nationl level, variance around the world and the country on that. it was certainly in some places in some towns and it's also true that the duration of this particular kind of cataclysm is important, it is hard for humans to sustain that feeling when it goes on and on and no chance to recover. and this is why looking forward, the future pandemics, it is important probably for my psychological and sociological view as well as biological view, really start strong and united clear with clear consistent messaging tested on real humans in real time to try to frontload the reaction to make it shorter, fundamentally too much to ask for humans who are social creatures who need socializing and ritual and interaction, especially children the way they need food and water, too much to ask her to go on this long so i think both are true, it was a huge opportunity, there was a moment but we had a pre-existing condition, extreme polarization and high conflict so that doesn't goo away when these things happen and i would sa