y >> we are starting to earn revenue through nativeng advertiour e-mails. and you with realtors, as well. >> took eight years toet here. . >> all right. thank you so much. ♪ say hello, say hello >> the pillsbury doughboy, and the u.s. army. what do these ads have in common? the same woman is behind these and other ad campaigns. for decades, carol williams has worked to market products to a diverse market. she changed how women viewth selves and spoke directly to african-american audiences. last year, williams became the rst african-american woman to be inducted into the advertising hall of fame.o she sat dwn earlier with monica lam. >> carol williams, thanks for talking withme. >> thank you. i'm honored. >> you are known in the advertising world for a campaign you did fo the deodorant secret. the ta line was >> strong enough for a man, but made for a woman. >> i need my secret. >> how did you come one that? >> it was one ofo times as a creator, when you recoenize how wre looked at versus who women actually are. in the media, they were consistently portrayed