lemonis: i think the name "natural pet market" is really good.l foods, i would use that name. tracy: i do own the trademark on that name. i actually wanted to keep the name. lemonis: look, this deal is not going to be as simple as i thought. the name has to be part of this acquisition, and we're going to need to figure that out. we need to think about this. ♪ susan: so, lisa, what i did was that i kind of printed out what we spoke about. lemonis: lisa told me about this company, royal animal, out of new york, that specializes in soft goods, particularly pet clothing and accessories. in order for the overall margin to grow from 47 to 50-plus, we have to incorporate things that have a 60-plus percent margin. and so i want lisa to focus on things that are going to give her that. susan: this is, like, this kind of canvas material. lisa: and our chicago store, it would do great in. giovanni: i definitely don't think that will sell. lemonis: what's something like that cost? susan: we're wholesaling it for, like, $12.99. lemonis: what's the suggested re

thousands of pet owners worried aftert claims the dog food contains a chemical used in the well-known weed killer round the country that makes noutrish denies it. she markets i as naturald by her own recipes with meat, fish, vegetable. no by-products. >> real recipes, real r ingredients,eal good. >> reporter: a newn $5 mill class action lawsuit is challenging that, claiming noutri uses chemical used in round up. the suit was filed by this man here seen with his dog aria. onsumers were deceived thinking it was natural, instead not natural. instead, the products contain possibleen carcin according to complaints, tests conducted by an independent laboratory revealed the chemical. >> the scientific evidence in this case will be critical because it will go to the of whether or not the compa made false or misleading representations. >> rachael ray has often said there's nothing in the dog food she wouldn't eat. >> i literally eat the food myself to show them there isn't anything in these products that i literally wouldn't put in my own body. >> the manufacturer of the products was bought by j.m. smucker comeany fory $2 billion. in a statement smucker says in part, we strongl