nothing says more global than china and that fervent basketball. your linkage between the nbaat's been your experience between now and 2015 that highways taken leaps and bounds in the next century of it? >> already today china represents the largest market in basketball than anywhere else in the world. it's the only country in the world where we set another company, nba china to grow the sport of basketball in one country. that doesn't exist any where else in the world. longer term, we give all the credit to yaw and the houston rockets for establishing the connection with the nba but over time, the golden state warriors has to be the chinese team that we look to because of the amazing chinese population here. so long-term, we want to be china's team. >> tell me about the uniforms themselves. tell me about the design. i see the warriors slate a little bit like on saturday. there is a lot of different accents and color teams. what was that in >> slate is a lucky color for the warriors, we are 5-0 on our saturday night game. we never lost a game when we were wearing the slate col

china this is a place where we the warriors have traveled. harris and damion has traveled. i have traveled with the olympics. it really shows you how the nbaan be identified on a global bases. what i found out in china is that every city in china must have a basketball court. that's by state law. no matter where you are in beijing, shanghai, places the warriors have visited or the agricultural areas there is always a basketball and always someone like tramd green is. we have an account for the very first team to get involved with social media, internationally in china. it's important to us. we have a special unveiling today that links the warriors specifically with something very special in the chinese new years. >> let's hear from eric welch. >> let's hear it for bob. [ applause ] . >> we are going to have some fun today but i want to do something a little serious from the beginning. we are at the betty young recreation center and we are known for the history with the warriors and you need to know who betty was. she was a flight attendant who took off from a flight from boston. the first flight that hit the world trade center building and

china. i do not conceivably see a way in which we could operate nba franchises in china.urope is something david stern talked about for years and would consider that potentially, we could see a division in europe. we are not fighting there yet. if were to do it, we would do well multiple franchises. >> it is a pleasure to have you here. >> thank you very much. ♪ >> the following is a paid advertisement from starvista entertainment and time life. >> ♪ listen to the music ♪ >> ♪ even the nights are better ♪ ♪ now that we are h

china. they have a domestic league, the chinese basketball association. yao ming, owns the shanghai market. that league is in the process of growing and developing and the nbassists and helps with programs in china. i do not conceivably see a way in which we could operate nba franchises in asia. europe is something david stern talked about for years and would consider that potentially, we could see a division in europe. we are not fighting there yet. if were to do it, we would do well multiple franchises. >> it is a pleasure to have you here. >> thank you very much. ♪ >> from new york and stanford university in california welcome to a special edition of the "bloomberg west." i'm pimm fox. cory johnson will be joining us in a moment at stanford university, but first a check of your bloomberg top headlines. a record for the s&p 500. it closed at 2096, exceeding its december high. the economic news in europe was positive. the european union economy grew three-tenths of a percent in the fourth quarter. germany's economy was the main driver, expanding seven-tenths of a percent. argentina's president faces criminal charges.

china. they have a domestic league, the chinese basketball association. yao ming, owns the shanghai market. that league is in the process of growing and developing and the nbaists and helps with programs in china. i do not conceivably see a way in which we cooperate nba franchises in asia. europe is something david stern talked about for years and would consider that potentially, we could see a division in europe. we are not fighting there yet. if were to do it, we would do well multiple franchises. >> it is a pleasure to have you here. >> thank you very much. ♪ >> welcome to bloomberg's davos debate. i am francine lacqua. over the next hour, we focus on cheap money and of course the tough questions that go along with it. can the fed raise interest rates?

in the process of growing and developing, you know the nba assists in various ways in helping with grass roots basketball and school programs in china. i don't conceivably see a way in which we could operate nba franchises in china. europe, on the other hand something that david stern talked about for years something that we considered and that is potentially we could see a division in europe. we're not quite there yet. and if we were to do it we would do it with multiple franchises. >> rose: finally changing the game which you mentioned earlier on. what are the possibility ways you can change the game? >> i think we made a fair number of changes over the last decade. i know are you a huge basketball fan and you notice the game is more offensive-minded now in that there was a period especially for those long long-- knick stands fans where the game bain and pat reilly he took advantage of the rules, it was a more physical game more pounding under the basket and there was a premium on frankly just big strong guys, you know and think charles oakley anthony mason. and i think what the rule changes over the years there was a committee le

we have 24 million registered users for nba in china. >> that's incredible, in china. >> i know. revenue and profits every month. >> now, there were some analysts who question i hate to even give them the time of day, but they do -- feel voluminously about your company. if you believe the stock was 20 going to 10, that's called a sell partner, evolve someone questioned if it's a four for one game and we don't know if that intellectual property is any good. i have to believe that you thought about these things before. >> it's innovative and it is a fair question. we're going to see how it plays out. and the good news is we put the title into the hands of hundreds of thousands of people in open testing and it seems to be very well received. but what's exciting about it that very innovation. it's the first time you can play as one of a team of four or the monster itself. and we think that's really exciting, and we think consumers agree. it remains to be seen. it is lining up well. usually this close to a release, you begin to get a sense, obviously we see our preorders are coming in

for example, china is our second-biggest market outside of the u.s. -- at least run by the nba. mber two market. it is the number one sport in china. they have a domestic league the chinese basketball association. yao ming, owns the shanghai market. that league is in the process of growing and developing and the nba assists and helps with programs in china. i do not conceivably see a way in which we cooperate nba franchises in asia. europe is something david stern talked about for years and would consider that potentially, we could see a division in europe. we are not fighting there yet. if were to do it, we would do well multiple franchises. >> it is a pleasure to have you here. >> thank you very much. ♪ john: i'm john heilemann. mark: and i'm mark halperin, and we think that obama is following what teddy roosevelt was talking about with a bigger stick. ♪ john: and the governor of oregon resigned from his position because of his fiancee, but that is 3000 miles away from washington.

china. that gives them an advantage. all of us need government approval for what we do and that is a bit challenging as you know. >> but you've already got the nba game playing on ten cent. does that give you in china. that gives them an advantage. all of us need government approval for what we do and that is a bit challenging as you know. >> but you've already got the nba game playing on ten cent. does that give you an advantage? >> i hope so. and basketball isn't controversial. >> competition in the online delivery business is hotter than ever, we'll talk to a publicly traded grub hub next. >> i'm cory johnson and this is the best of bloomberg west. the hungry market for good delivery is spurring competition. online food services are inching closer to your plate. yell p just ate up online food services spending $134 million and grub hub announced two acquisitions recently. so which company is in a position to win? grub hub spoke with bloomberg about the yell p competition. >> it's just business as usual for us. e 24 has been around for a while. in fact they had a business partnership with yell p for years. i'm wondering why they pulled the acq

china. the following for nba basketball is absolutely extraordinary. united states for nba basketball. >>> i wish you good luck for not only these beautiful uniforms, but the warriors against the san antonio spurs tonight. this is going to be good luck. i'm claiming it for you. you are wearing red tie. >> i'm with you, rick. >> president of the golden statewarriors thank you for being here. >>> everyone is going to be rooting on the warriors. sal i understand rick here gave you all of the secrets to the warrior's success this season? >> i try to get it from him, he is very tight-lipped, he won't say. >> i like to picture on twitter. >> let's take a commute speaking of the warriors and 880 right near oracle arena tonight's game there, northbound 880 right now is a little slow i'm afraid driving passed the oracle area and getting into downtown oakland, not as light as we'd like it to be, not too bad through the area you'll see a little bit of slow traffic after high street. better than 880 if you're trying to get into san francisco that is backed up. and

10 other massive franchises including nba 2k and it is not just nba 2k and console form, online it has 24 million registered users in chinarings us revenue and profit every month. it is like clipping coupons. stephanie: what sports franchise do you want next? strauss: in terms of what is next, we want to do better with what we have on our plate. hopefully we have innovative ideas and we tend not to share them publicly. we are not the biggest sports biggest -- business. stephanie: do you want to be? strauss: our company is focused on being the best. we are one of the top three, the top two are much bigger companies. we have a lot of wood to chop. one of them haass a massive sports title. stephanie: can you see yourself truly competing with madden? strauss: we are bigger than madden. can they aspire to be bigger than nba 2k? stephanie: who is actually playing? we left is a gamers are guys between the ages of 18 and 38 sitting in their mom's basement but who are they today? strauss: they skew more male than female, but over 40% of our consumers are females and our median age is 38 years old. it is the only growth business in

nba's best team ahead of their final game. >> but first a hard to find smart phone in china finally available to the general public.ll tell you why this is so rare and the catch to this new program. bulldog: mattress discounters presidents day sale ends presidents day? get up to four years interest-free financing on the entire tempur-pedic cloud collection! and, get a queen size serta mattress and box spring set for just $397. ♪ mattress discounters ♪ (mom) when our little girl was born we got a subaru. it's where she said her first word. (little girl) no! saw her first day of school. (little girl) bye bye! made a best friend forever. the back seat of my subaru is where she grew up. what? (announcer) the 2015 subaru forester (girl) what? (announcer) built to be there for your family. love. it's what makes a subaru a subaru. >>> welcome back to mornings on 2. the man suspected of shooting a television sports anchor in dick surrendered to police late last night. a swat team had surrounded the home of mike montana. police say montana was driving a white van and shot add kyle's car yesterday afternoon as he was leaving

. >> they have got breakfast auto and nba franchises the best-selling basketball game for 14 years. a very big game in chinarship in china where they get a version of that game for free. evolve is a very big deal for the company. first-person shooter game, it goes up against very successful games like call of duty or battlefield. call of duty from activision and blizzard. this game is a very big deal for the company because it has gotten fantastic reviews from the gaming geeks that review these things. listen to what had been said about it. >> it is unusual they would ship the product and the retailer and then with how it sold through, although it does occasionally happen. it still remains to be seen and we never lie to claim victory before it occurs. >> in an industry littered with failures of big games, he has a lot of guts to say it would be unusual for them to ship to retailers that would not sell. he has done really well, a company that has had a horrific past but is doing well right now. >> korey, thank you so much. bloomberg west editor-at-large. staying intact the big number, 975 million dollars, th

china. that gives them an advantage. all of us need government approval for what we do and that is a bit challenging as you know. >> but you've already got the nbaame playing on tencent. does that give you an advantage? >> i hope so. and basketball isn't controversial. >> that was the ceo of take two interactive. competition in the online delivery business is hotter than ever. we will talk to the ceo of a publicly traded grubhub next. ♪ >> i'm cory johnson and this is the best of "bloomberg west." the hungry market for food delivery is spurring competition. online food services are inching closer to your plate. yelp just ate up online food service eat 24, spending $134 million, and grubhub announced two acquisitions recently. so which company is in a position to win? the ceo of grubhub spoke with bloomberg about the yelp competition. >> it's just business as usual for us. eat 24 has been around for a while. in fact they had a business partnership with yelp for years. i'm wondering why they pulled the trigger on the acquisition when all the benefits of working together already existed. but for us it's about the opportunity ahead of us. there's $7