microphones of the country back in those days up against the mortgage, "new york times," abc, nbc et cetera we couldn't get a message out. the story with direct mail we could go around and go right into people's homes and that changed everything. i could make the case ronald reagan wouldn't have gotten the nomination without direct mail because when john conley and hw bush were given the thousand dollar contributions he was given hundreds of thousands funded in the campaign that made all the difference. >> mr. viguerioe, talk about one you've written. >> direct mail used to be until recently the second largest foreman the country. television number one. now it's number three because the internet. i recognized that early on and i recognized that its lot when i write a letter that goes to a million people i don't write it to a million people, i write it to one person, one person in mind i'm writing that letter to -- >> who is that person? >> for most of my political life it was my parents, my mother and my dad. they didn't give every time but you don't want to write to somebody that always gi

back in those days, conservative message went up against the blockage, "new york times", abc, nbc, et cetera. we couldn't get a message out. we were the tree that fell into force. we could go read this blog and bite into people's homes and that changed everything. i can make a case one of reagan without of gotten the nomination in 1980 1980 without direcl because when john connolly and george h.w. bush were getting thousand dollars contribution he was getting hundreds of thousands of ten, 15, $25 contributions fund his campaign made all the difference. >> host: what makes an effective direct mail letter? >> guest: yowell, direct mail is, used to be, until recently, the second-largest form of advertising in the country. television never won. now it's number three because the internet iss number one, television is number two, direct mail list of her three. i recognized that early on and a recognized that it's not come when i write a letter they go to 1 million people come i don't write it to million people. ion write it to one person to at one person might i'm writing that letter to. , who is

introd the game, laura with carson daily explaining to the swifties, his words, who was playing, et cetera. then nbc at the game, 17 times during the broadcast. i mean, this -- you have got to give her credit. she is an amazing marketedder. there is no one like her. >> laura: the nfl is brilliant in how they are doing this. this is shear brilliance, okay? you get her social media following. watching football for the first time. you expand the women watching football. so it's perfect. finally 27 million viewers turned in. kelsey's jerseys and it swag 40. the problem is now the spectator is the center of the show. the side show should not be where the action is. and it is this could be a fausty and bargain for the nfl. see how this plays out. >> laura: i get the sense there is a game being played but someone being played here. tell us about the tom hanks warning about this ai version of them that's making the rounds on social media? what is happening there? >> hanks took to instagram to warn his fans about a dental ad featuring a fake ai hanks. the only problem is he had nothing to do with the ad. thi

in uniform, et cetera, they said they want the release of all palestinian prisoners in israeli jails. and there are thousands of them. >> wow. richard engel, chief foreign correspondent for nbcs has been a day of real ups and downs, specifically on this issue of the israeli hostages. thanks for keeping us up to date and keeping us honest, richard, on this. appreciate you my friend. we've got much more ahead here tonight. lots of news going on tonight. stay with us. stay with us he hits his mark —center stage—and is crushed by a baby grand piano. you're replacing me? customize and save with liberty bibberty. he doesn't even have a mustache. only pay for what you need. ♪ liberty. liberty. liberty. liberty. ♪ you're probably not easily persuaded to switch only pay for what you need. mobile providers for your business. but what if we told you it's possible that comcast business mobile can save you up to 75% a year on your wireless bill versus the big three carriers? have we piqued your interest? you can get two unlimited lines for just $30 each a month. there are no term contracts or line activation fees. and you can bring your own device. oh, and all on the most reliable 5g mob