nbc ewuniversal saying 3.3 billn minutes pr streamed.% now, screaming can drive viewership to traditionalevision. doesn't say they generated more total ad revenue. it's unclear the vma award frs subd night. >> any evidence that the advertisers that the valued this audience that's driving with regular -- declining. >> well, i think we saw that advertisers value it when it comes to something like the olympics on nbc because a lot o f people are really watching that live. a lot of the issues with the vmas is that you look at those number, they're amazing, but you don't know how long people watch for. maybe someone clicked on a link, didn't watch the whole thing. i didn't watch theevmas livv. i don't remember if i saw ads. i think it is about targeting and measurability. when it comes to digital advertising. i know that's an area where viacom has been investing a lot. that'd rather if people watched it live on television. >> what do you think? >> back in the days when i was getting some deaf leopard and guns and roses. >> when you work eed at the sna shop? >> it was like -- i think post settl