for nbc or cbs, i think that data would be hard to get. they would know that my show was watched by 18 - 40-year-old during this prime time, but most of the television industry has sort of been driven by the standardize ratings like a nielsen rating which are based on very aggregate into sticks. that's how your revenues are generated. that's how everybody standardizes against. beyond having the data which i think some of the studios obviously don't have, i don't know how detailed they have that information, then the second part also comes in on whether or not you have the culture and the skills in the organization to actually use the data in a meaningful way. when you have an industry which has operated based on its gut feeling or instincts to decide which project is likely to work, which is not likely to work, now you moved to a world of big data and sometimes there is no willingness to use the data. sometimes there's no skills to use the data so having data itself is a challenge and using it and consolidating it in a meaningful way is al

more trustworthy information than anything we're getting from "the new york times" or political or nbc or cbs or abc. is that a stretch to say? >> no, i think one of the great sad things about the last eight years is the degree to which the obama administration has corrupted the intelligence community and has led the to pe just not believing. the director of national intelligence, not believing the head of the cia. similarly, when the elite media decides they were in the tank for hillary clinton and they were going to go all out on a one-sided effort, they actually broke the country's faith that they had anything to do with the news. it became propaganda instrument, not news instruments. people are more likely to believe watching an interview for 40 minutes than they are to believe the so-called wise men of "the new york times." that's a real drop in institutional confidence in this country. in the long run, it's dangerous for the country who can't trust their government, their news media, it's one of those things that president trump is going to have to correct. this is part of why i think i

. >> guest: so some of it is possible for an nbc or cbs, i think that data would be very hard to get. they would know that my show was watched by 18-34-year-old during this prime time, but most of the television industry has sort of been driven by these standardized ratings like a nielsen rating, for example, which are based on, you know, very aggregate. that's how your ad revenues are generated, that's how everybody sort of standardized against. beyond having the data, which i think some of these studios obviously don't have -- maybe comcast might have, i don't know how detailed they have their information as well -- then the second part also comes in as whether you have the culture and the skills and the organization to actually use the day in a mooningful way. finish meaningful way. so when you have an industry which has operated based on, you know, its gut feeling or instincts to decide which project is likely to work, which project is maybe not likely to work, you know, now you move to a world where there is this enormous amount of so-called what we call as big data. and, you kno

a gaggle where the first person to get called on is not the latest iteration of helen thomas or nbc or cbss nice that they are opening it up to different news outlets and i think there are no make is some oxygen going into that briefing room. i think it is a wonderful thing. >> bret: charles? >> winner is mike pence. when trump runs into trouble as he did early this week, see the rambling speech, looking at pence, wonderful at the march, reassuring. he always wins by comparison. the loser, i hate to be apocalyptic, is the human race. we just had the worst news of the european scientists have announced the creation of a pig-humankind marrow, produced a creature that is part human, part pig. so when do we have a picture of this? >> you don't grow it to the size where it actually can be boring. they want to use it to grow human organs in pigs. but the implications of this are simply staggering. we shouldn't be doing anything near this despite the fact that it holds out some promise for making spare parts create if you're not scared by this, you don't understand what is going on. >> bret: okay

a structural difference the way rt exists within a media structure than say, fox news, msnnbc, nbc or cbs? >> the bulk of funding from rt comes from the the russian government. the russian government gives editorial direction on what rt is supposed to broadcast. i think that is a little bit different than cnn. >> they seem to exercise that discretion? >> yes they do. >> thank you. >> senator blount. >> director clapper, does rt get any of its broadcast into the united states? >> yes, it does some. >> it does? >> very prevalent in europe and lesser so, i think there is an rt channel here. >> that would be a channel that would be accessible here to some number of people here? >> yes. >> let me -- can. >> i don't know the, you know, the audience size of rt -- >> i doubt if it is very large, would be my guess, but i don't want to defend rt. i think it is a propaganda arm of a government that is definitely not on our side, and we need to be aware of, we need to be aware, i think you said at one point that they, i think at that point you meant the russians, think about this holistically and use

believe it, washington was such a small story with eisenhowers, they didn't have a news bureau, nbc, or cbsstandout first lady that led nbc to open a news bureau in washington, d.c. the effect of the first lady can have on a presidency could be extraordinary. it was in the case of jackie o. of course to a less degree with mrs. obama as well but i think what's going to happen with this first lady, is she is going to set a standard, a standard for fashion that is going to draw in all of those people that are now protesting -- maybe there will be some standout, some political folks who just can't get over it but by the end of at least the first term in office, i think fashion designers will die to be clothing this first lady, melania trump. neil: i'm sure. looking at the front of the white house. this is the north side of the white house where the trumps are entering. i'm boring myself again. kennedy don't lecture me because you outbored me. donald trump will walk down this plywood sort of a walkway they have and disassemble. david, donald trump promised to hit the ground running. a lot of peo

nbc, cbs, cnn. they may come back and compare notes to see how slanted or false the report was. every time we do this little experiment, guess what? it isn't just slightly baez biased it is blatant. the deep-seated bitterness that they have the trump won and hillary lost. >> sean: they've been bleeding audience for years now. nothing but contempt. what is their approval rating? 13% approval rating. a minuscule approval rating and they don't seem to be learning a thing. they seem to have doubled down on stupid and they want to just call the president a liar every day and think that people are going to care what they think. >> one morning joe says the media is going to win whenever you take on the media, this time, he is wrong. there is a new sheriff in town. there is a new attitude in town, they are still in denial of. they think that eventually, they are going to get donald trump and his administration to kowtow to the media. memo to the media, it ain't going to happen. it ain't going to happen. >> sean: it's going to be a great four years. herman cain, good to see her. up next,

or classical music quietly playing. this was something different. and this suggested, as nbc and cbs later said, we have the audience in their home listening and utterly opening the portal of judgment to you. this is a perfect way to reach your customers. and, in fact, it was. >> the key words there were in their home. >> yes, that's right. so before amos and andy, before radio, the idea of advertising to people so blatantly in their home as something that came in seemed absurd to people, no one will tolerate that kind of thing. this difference between inside and outside private and public was i think more pronounced. but somehow, unbidened, brought in voluntarily, and that's how it happens in our time, advertisers apenetra s had pene the inner sanctum. after they did amos and andy, the successor, interesting, the goldbe goldbergs, a show premised on the idea that jewish people were funny. then an irish show. so all of the early capture of attention in the united states, you know, the protestant majority, was based on the idea that irish, black, or jewish people was funny and that's

remember coming at nbc and cbs were incredible with their ratings and it was a time when each of us networks would have a primetime documentary almost every week. just like dateline or0 minutes but these were prime-time specials on social issues. they were exposing that. had done all of it is the golden age of television but certainly of documentary's. the networks spend what they could to pay for the tunnel was not that big of a deal. repaid the astronauts for their story. , it was not unprecedented to pay for the rights for people story so the so-called checkbook journalism was not new but this is really bad highpoint of that high exposure of the social issues and documentary's. >> the weather that you associate some much of his political success is his ode to television but that the same time that is becoming harder to control. >> he had a relationship with of media i think most people think he was of media darling and then the book goes into other incidents not directly related receive with crack down on the press and then as a bed then ending with the cuban missile crisis. >> we will open for questions. >> i have a two-part question. why did kennedy try to impr

moving along into the story, cbs and nbc were in a race to be first, filming these tunnels, and nbc got there first, locating the tunnel that was supposed to be 400 feet long, or a controversial thing, they funded tens of thousands of dollars to the builders, they were not just -- they were buying the rights but they knew the money was going to subsidize building it, they were heading towards the big escape, the legendary daniel sure many of you remember, some of you young enough remember him as npr commentator but many of us will remember he was cbs news man, he made nixon's enemies list. the book shows he later made kennedy's enemies list, made nixon's enemies list and ended up losing his job at cbs and ended up at npr but he got a tip on another tunnel, able to skip nbc. the state department found out about it. the book shows partly thanks to declassified documents step by step cables are going back and forth to berlin and washington, secretary of state dean rusk, intimately involved in getting approval from the white house, first pressure in sure and pressuring cbs to call at midnight in berlin and tell him to kill the story and not go ahead on the eve of

or the social media. >> look at the source. >> and make sure that it acouple of different sources. you know that if you hear it on pennsylvania, reuters, nbc news, cbs news it has a chance been even then double check it. i'm sure the -- "the new york times" replianted clinton cash which is a made up book of conspiracy theories about hillary clinton. double check the source another news. only share credible information. the most powerful information sharing medium right now is facebook. the most powerful information sharing medium. where do people get what they put on affection? traditional media, blogs or fake news, share only sound, credible, information. if you just do those things, then i think that we'll be fine. >> joy, thank you. >> to your point, we're sharing this on facebook right now. >> facebook live c-span is going to be carry this as well. >> c-span chance. pat hill says how can people protest without tv fear of confrontation. >> you also risk retaliation. but the bigger your numbers, and the more you get support from people, the less likely it is you will be -- there well will be retaliation, but when you're one by yourself or no one t