this was a comcast concept that we, um, that we were preparing before the nbc universal transaction. we offered it up as a voluntary commitment to the fcc as something to help the fcc in its public interest determination, but we would have done this with or without the nbc universal transaction. and we've obviously gone far beyond the nature of the commitment in terms of the, in terms of eligibility of the program and the speed to have project, of the product, the way we're running sign-ups, the way we're promoting it. so we are, we are certainly in internet potentials 2.0 it barely resembles the original program we put in front of the commission as a voluntary commitment. >> host: before we go further, we want introduce amy mclean. >> i know that some of the early data you had for that program, have you got any more details as to why that is? >> guest: well, first of all, take rates are a little higher as we've gotten through the years, so over 100,000 families, 11,500 computers being sold, so that, you know, the first 40,000 we only had a couple thousand computers being sold. so the

this was a comcast concept that we, that we were preparing before the nbc universal transaction. we offered it up as a voluntary commitment to the fcc as something to help the fcc in its public interest determination, but we would have done this with or without the nbc universal transaction. and we've, obviously, gone far beyond the nature of the commitment in terms of the, in terms of eligibility of the program and the speed of the project, of the product, the way we're running sign-ups, the way we're promoting it. so we are, we are certainly in internet essentials 2.0, it barely resembles the origin program that we put in front of the commission as a voluntary commitment. >> host: before we go any further, we want to introduce amy maclean,editor-in-ief of blefax daily. >> hi. i stand toollow up a ttle bit on internet essentials. i know some of the eay data you had from that program was that the comuter take rates were really low for the discounted offerings. have you got any more details as to why that is, or -- >> guest: first of all, take ras are little higher as we've tten th

which is for many years, um, we at comcast and amy will remember i talked about this in the nbc universal transaction all the time. people used to argue about whether content was king or distribution was king. it's my view at least for the last few years it's customer who's king, and the customer increasingly is demanding, um, has been demanding their content and what i call an anytime, anywhere place. we don't do appointment television anymore. when i was growing up, you had dinner with the family on sunday night, and you went into the family room and watched "wonderful world of disney" at 7:00. maybe every once in a while for sports, but not for most programming anymore. and what people want to do now is they want to watch what they want to watch where they want to watch it when they want to watch it and on the device they want to watch it on. and tv everywhere in its roddest sense is enabling the -- broadest sense is enabling the execution of that vision. of giving customers the opportunity to time delay, um, their television watching, watch it on dvr, watch it on demand, start it in the living ro