the ncta, the broadcasters, all of the groups that are involved in the technology policy, it's sort of really the insider's insiders group in the beltway. and to people who are, you know, main street type consumers or people who just follow political issues in a more casual manner, they might think that the influence of a google or a microsoft or a facebook would be much greater than it is based on its impact on the broader culture, but they are still, i think, even though they've ramped up significantly in the last year due to some of these policy battles, they still remain well behind some of the sophistication of these operations that groups that have been around for a long time have. >> host: all right. very quickly, we've talked in 2011 with a lot of our legislative guests about potential rewrite of the telecommunications act. is there an appetite for that, paul kim by? >> guest: no. i mean n2012 there was a guest on recently, gordon smith, and you talked about maybe little pieces, but to do the whole thing, no, you're not going to have a rewrite in election year. you're going to