if you're investing in fortified years yet colleed e ndamentals of the company.to believe in the company, believe in the company's management and the product. and mostly ishe execution, quickly they are matched. is not so much the long-term prospect. lou: it is a good t time to get into this market? >> believe s ielieve so. lou: you do? >> yes,. lo the hwith those naysayers >> i know. lou: i love i all right. we thank you for being with us. and we are going to come right back. you will be taing about the brand new book, the founding nservatis. trouble with the creatn of our foundingatrs tell them. and those people who bught ose troubles. ♪ the boys used double miles from theirit one ventu car o fly home for the big family reunion. you mbe garth's father? hello. mother. mother! traveling is easy with the venture card because you can fly airlinanytime. two words. double miles! this guy can a. wanna play dodge rock? oh, you guys! and with double miles you can actuay use, you never miss the fun. beard growing conte ando! ♪ win! what's in your wall? win! there is a pu

there has got to be a --ndamental retooling in intellectually where the faith communities are in terms of how we engage, because on the one hand you have some forces in popular culture who are creative. they captivate the minds of this generation and we have nothing that is competitive. think about it from a business vantage point. in the marketing and merchandising of our vision, our worldview, our ideas, we have failed with breathtaking incompetence. there is an opportunity and we have got to think through new ways how we in the christian coalition, how we develop a new ,- in the christian tradition how do we develop a new skin with a new lion to speak to a new -- >> when you look at the cultural landscape, pop culture, we have tyler perry and that is it.-- roma downey and tyler perry. everything else is sort of inculcating a different value. to pick up on something that you mentioned earlier, this notion of the tyranny of secularism. as we see that looking forward, weaving its way into the government, how do you combat that, how do you answer that without being labeled as your fello