for more on this story, we turn to ned temko, a writer for the "observer" newspaper in london. ned, welcome back, thanks for being with us. so what was the thinking behind this dramatic decision to shut down this very profitable newspaper? >> well, the best description i've heard this evening is that this is the first newspaper in history to die of shame. but that's not strictly true. it was a commercial decision. it was a huge exercise in damage limitation, advertisements were being pulled. there was some sign that circulation would be under threat. and there was just a dramatic way of attempting, at least to cut their losses. >> now it's been known for years that news of the world used private investigators, some of them were tapping phones of people. and the british public seems to have a sort of ho-hum attitude about it. why did it suddenly turn on them that week? >> well, that's a great point. i think they mostly had a ho-hum attitude because the victims until this week were seeing and in fact were mps, members of the parliament that is, actors, either rich or influential p