. >> you actually think thve amazon is having a nega efct on competition in the innovation economy rightuld argue, and there's evidence that th have inspired innovation in certain sectors. but i think there's a lot of small companies that aren'be g formed, because if you go in to try and raise money for an e-commerce company, it's, "well, how are we going to compete against amazon?" and i say, "well, the answer can be summarized in one word: impossible." >> all right, let's move some earth. >> every single area that he enters into, he manas to succeed in a fairly major way. (crowd cheering) >> we've had another great prime day. >> we've never seen anythingny like a comhat is so integrated into the fabr of existence, so, you know, at a certain point, it becomes avoidable. >> amazon just yesterday said... >> bezos would even extend his reach into the heart of popular lture. >> can you imagine macy's starting a media company? we couldn't even imagine that. but amazon does it, and people take it seriously. (explosionchoes) (people screaming) >> narrator: amazon is investing billions in new s