. >> so you see we learned a lot, neil, in talking about jeff bezos, bill gates and the dean caputo. i'm sure you assigned me the story. >> thank you, carl. connell mcshale. and connell says you know the company, you know the brand but a lot of people don't know the guy. over these many, many years that he's had amazon,'s always been intrigued by jeff bezos and how he was building this fortune, long before the time it was anything like the fortune it is today. let's go back in time with the man that is now on the verge of being the world's richest. >> we've gotten efficient enough to drive prices low. that's a big part of what is driving our growth today. >> do you use your site? >> in fact, some people would accuse me of having kind of an addiction. yeah, i've got boxes coming every day. >> every stitch of clothing i'm wearing now was purchased from our new apparel store, including my hanes t-shirt and eddie bauer -- >> we've goes from $3.50 to $10 today. the problem is we want via 100. >> i remember that by people. >> yes. >> a lot of people are getting up hope that you'll get back