let's get the pulse with ceo neil cole. welcome. for being here. >> thanks for having me. >> bill and i both think we're in the wrong business because you turned licensing into a $13 billion revenue, is that right? >> yes. we've been very fortunate. iconics come up with the model where we partner with great retailers around the world and sell 33 different brond that equal $13 billion. >> candy's, danskin, joe boxer, peanuts, sharper image, sandra lee, fieldcrest. it goes on and on. some of these are companies that have sort of fallen down a bit, so you scoop them up and how do you improve that branding image when you do that? >> what we do is usually partner with one big retailer, usually a macy's, walmart, target and put new marketing and energy into the brands. we look at brands like danskin or london fog, 100-year-old companies and make them relevant for today. we create marketing, branding, the right celebrities and do all the ways to make brands relevant and great today. >> that's what people, i think, would like to know becaus

neil cole gets exactly we're flexible i think this is also the strong point of the second generation this is the no you what you they know that haven't been that well is it stayed i would say if you go out of the house. i'm a germ that if i come back home when he saw an old old college student and so i can really choose which one is that the situation so insipid fun with it i want you to know what to say because i know what to expect his beauty and also with both of them. most of you. neil much to prepare a new quilt. many people the only did he come into national citizens into in the future. this early with the local favorites that's the best known that in the sense that i need to take another break of a pro but we'll be back. sells steve. eye. the mag tall wind field while the host prequel will continue our conversation with this sand beach and also missed a meal golf both on the organization called the overseas company trip. young talents intended my mother as the two of you a very general question dealt with neil to start off this part of the program will then be you know the num