and neil vogel wrote if my kid is up and i'm up too does that count? i don't think so. does not count, neil. you have to get up earlier. this week's challenge is from the founder of indiegogo, one of the largest and fastest growing crowd sites, it has hosted more than 250,000 campaigns and is active in more than 200 countries. here is her challenge. ask one of your employees to give you a review. have you guys done that? >> i haven't. but i think it's a good idea and it's brave, because you don't know what will come back on the other side. it's a good idea. >> the corporate cause is 360 review, where you get more -- you get ear people telling you what you need to be doing. yeah. i've never said rate me. i've said rate our company, how do we do. but that's a good idea. >> here you go. this is going to be hard. i think it will be hard for a lot of people. one thing i have to stress is you have to make sure you create an environment where people feel that they can be honest with you, because if not, this is a wasted exercise. you have to listen. do not get defensive. i sus