ok well where we can get the thoughts now of neil wallis he's a media commentator and also the former editor of britain's news of the world so he knows what he's talking about when it comes to news neal good to have you on thanks for your time this afternoon what are your thoughts here about facebook's moved you think it will return a certain amount of public trust into the company. no i don't see why should it all i think it's very revealing whether zuckerberg realizes outside he's u.s. bubble what he's doing here but he is actually putting his hands up and saying yes we are a publisher now that is going to have enormous ramifications for the company in the rest of the world outside the u.s. never mind inside it now the big issue of course is what is the track record his business know how his expertise go gain over a short life about the science the. industry of publishing you know what it's difficult it's hard it's very difficult to strike balances and where is he going to find the expertise that he's going to get guide him through it that is not simply going to be a pale reflection